Please be informed that the Villa Sessions will be temporarily closed due to the shifting of the location. However, we are pleased to announce that Beach Sessions will continue as scheduled. For further information or assistance, please contact us at +971 50 881 8735.

Become a better version of yourself


About Endorphins

Endorphins is a homegrown Dubai-based company whose vision is to inspire personal transformations.  We facilitate practical tools such as proper breathing, cold and hot therapies, reconnecting with nature, hiking, and fasting.  Our engagements with the community include group sessions and experiences, corporate events, private sessions, wellness retreats, online content, personal speaking engagements, formal training, and one-on-one coaching.

The Endorphins team has aided the lives of over 15000 people within the past 3 years, through coaching, breathing, ice baths, hikes, retreats, and other challenging experiences. Our goal is to get people out of their comfort zone, remove limiting beliefs and unlock their true potential, so they can live a happier and healthier life. Helping others to become a better version of themselves is our mission. We hope that you join us on this journey!

Health and Happiness

Health and Happiness is our motto! We believe all experiences should aim towards feeling Happiness because this results in better Health.  We thrive on practices that get people out of their comfort zone while having fun. Happiness lowers your risk for cardiovascular disease, lowers your blood pressure, enables better sleep, improves your diet, allows you to maintain normal body weight through regular exercise, and reduces stress. Happiness provides us with a sense of optimism, a “take on the world” attitude, and positivity that can be infectious. 

Our Team

Benoit Demeulemeester

Career & Life Coach

Throughout my life, I have been fascinated by human behaviour and had the desire to help people achieve their goals. It was this that brought me to study coaching. In 2012, I finished the CTI Coach Training Program (CTI) and was also certified as a practitioner of Neuro-Linguistic Programming (NLP), including Time Line Therapy and Hypnotherapy with Coresenses. Following this, I completed an NLP and Life Coach Certification with Robert Simic (RSCI). I studied the Wim Hof Breathing and Ice Bath method since 2019, and have helped many people to feel comfortable on ice since. Wim Hof’s method is simple, efficient, and accessible; the results are obvious.

During this journey, I discovered a new passion for supporting people to find their happiness. With combined efforts, perceptions are changed, patterns broken and the outcome is a positive, fulfilled, healthier and happier life. This process is so enriching and inspiring that, with the help of a good friend, Deepak Mehra, Endorphins Unlimited launched a Happiness Workshop in 2016 with a scientific twist.

I was born in Basel, Switzerland in 1964, and am fluent in German, French, English, and Italian. My childhood was spent in the countryside and this was the foundation for my love of nature. My career in banking took me to London, Geneva, Milan, Zurich, and for the past 10 years, Dubai where I founded and continue to manage a Consulting and Executive Search firm. When I’m not creating happiness for others, I find my own happiness with my family and passion for the outdoors, including motorbiking, tennis, photography, and hiking.

George Kyriacou

Reiki Practitioner, Lifestyle and Breathing Coach

I was born in Surrey, England in 1989 and I have enjoyed a career in the UK Property Industry for over 10 years. Having worked in sales for many years I met hundreds of people from all walks of life, and my interest in learning about people and the mind & body connection developed. After discovering the Wim Hof method, I acknowledged that although on the outside my life was rich, on the inside I was unfulfilled and felt that life was rushing by and I was chasing emptiness. So, in 2021, I took a leap of faith to leave my job as a Marketing Director for one of the top agents in the UK and my country of birth, to follow my heart, knowing that there is another way to live. It was the best decision I have ever made!

Today my life feels more peaceful, exciting, and abundant! My passion is to pass this knowledge on and show people that with the correct focus on their mind and breathing they too can feel more fulfilled and live a life of purpose and meaning. I class myself as a spiritual being having a human existence. I love my crystals and I am a trained Reiki Practitioner, which I use in my daily life. I am a firm believer in training the mind and if you quieten down your ‘ego’ it allows your life to flow from your heart with minimal resistance.

In my personal time, I love being outdoors in nature, I am active and love to learn new things to challenge myself outside of my comfort zone. I am a keen sportsperson and enjoy paddle tennis, hiking, boxing, golf, running, fishing, and much more. You will also find me in the kitchen cooking, as my roots are Greek-Cypriot, and as I’m sure you know, we love our food

Roy Adulacion

Breathing Coach

I was born and raised in Mindanao, the tuna capital of the Philippines. I learned to swim at an early age and have always been connected with nature, water, animals, hiking, and loved climbing the highest peak in the Philippines at the age of 20. Having lived in Dubai since 2012, over the years I have worked with hundreds of people in logistics and customer service. I decided to change my career to lifestyle & well-being in 2021 at which point I joined Endorphins. Since then I have taught many people to improve their breathing and coach them to feel comfortable on the ice. I have realized the value of health as the utmost priority in my life since I became part of this team. I am passionate about bringing awareness to people of the health benefits of breathing techniques, cold water therapy, hiking, and fasting practices. I enjoy helping people change their lifestyles and watching their transformation while inspiring them to improve their health habits.

I believe that every one of us deserves the right to good health and to be happy with ourselves while feeling better each and every day.

Oxygen Advantage Functional Breathing Instructor Training Certificate (50 hours)

Certified Highfield Level 3 International Award in Emergency First Aid at Work & Use of AED (DCASt)

Sanjog Bhatta

 Assistant Coach
I was born in Nepal, the land of Mount Everest and the birthplace of Gautam Buddha. With the beautiful impact of culture and traditions, my mind is peaceful and happy. When I was six years old my mother left me because of my drunken father. From a young age, I was abandoned by my family’s love and care, I lived on the streets of Kathmandu for two years. I learned how to keep myself happy, safe, self-motivated, and alive. In 2009, I was attacked by a dog, and half of my body was covered in blood, I struggled to reach my place. As for the meaning of my name, a beautiful coincidence happened in my life. C.W.C.N is an organization that cares for street kids, they cared for my wound and offered me a new life. They gave me the opportunity to study and go forward in life…they saved my life.

For the next 10 years, I lived in an orphanage and in those years I built my character, I focused my mind and went to two countries to represent my nation in Judo. I am First Dan in Judo, certified by Japan. In 2014 I got involved in trekking/hiking and most people called me a Sherpa. In 2015 I found myself helping people on the hikes physically and mentally, climbing multiple times to Everest base camp.
In June 2022, I left Nepal looking to expand my knowledge and life skills. Now I’m here with the Endorphins family, assisting and learning the impact of Ice-baths, and breathing techniques while utilizing my skills with the hiking events we organize. My endorphins family is my source of inspiration, I am very happy and glad that we are doing as much as we can to help people find inner peace, create a healthy lifestyle, live in true happiness, reduce stress, and enjoy life.

Paola Giangiulio

Administrative Coordinator

I was born in Costa Rica, to a multicultural family of Spanish and Italian origin. I left at the
age of 18 to pursue my studies and experience the world and have lived abroad since. Dubai has
been home for the past 6 years.

My background is in Hospitality Management and International Business, an experience that has
built me in character and knowledge, while exposing me to different countries and cultures
around the world.

Mother to two incredible teenage kids, my goal in life is to achieve balance and find optimal
physical and mental health. Nature is my healer!

I met Benoit in 2020 while I was going through the toughest time of my life, struggling with a
very trying personal situation as well as plenty of health issues result of the intense stress I was
living with. My first time on the ice was a revelation that slowly took me on a journey of self-
discovery, healing, and acceptance. I learned to push my limits and get out of my comfort zone.
I am eternally grateful for the experiences I’ve had these past two years that have
helped me grow in immeasurable ways.

Now, I have the opportunity to help grow and expand Endorphins, so we can reach
many more people that perhaps are in a similar situation that I found myself in a few years
back. I am inspired by this thought and feel blessed to be part of this amazing team that pushes
limits and gets creative while having fun!

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