AbouT Us
The Endorphins Experience
Endorphins is a homegrown Dubai-based company whose vision is to inspire personal transformations. We facilitate practical tools such as proper breathing, cold and hot therapies, reconnecting with nature, hiking, and fasting. Our engagements with the community include group sessions and experiences, corporate events, private sessions, wellness retreats, online content, personal speaking engagements, formal training, and one-on-one coaching.
Our Vision
To inspire individuals to lead healthier, more fulfilling lives through tailored fitness and wellness experiences that boost physical strength, mental clarity, lasting confidence, and a deeper connection to overall well-being, happiness, and balance.
Our Mission
Our mission is to provide personalized, results-driven fitness programs that align with our clients’ unique goals. We focus on building healthier bodies and stronger minds, creating a path for long-term success through motivation, innovation, and genuine care.
Our Community
We thrive on shared commitment and passion. By combining our diverse expertise and working in sync, we deliver exceptional fitness journeys. We uplift, encourage, and support one another, ensuring our clients feel empowered every step of the way.
The Endorphins Team
My passion for human behavior and helping others led me to study coaching. I completed the CTI Coach Training Program in 2012, became certified in NLP, Time Line Therapy, and Hypnotherapy, and have been practicing the Wim Hof method since 2019.
In 2016, I co-launched a Happiness Workshop with a scientific approach, helping people lead healthier, happier lives. Born in Basel, I’ve worked in banking across Europe and now manage a Consulting firm in Dubai. I enjoy motorbiking, tennis, photography, and hiking.
Benoit Demeulemeester
Career & Life Coach
Born and raised in Mindanao, Philippines, I developed a deep connection with nature, water, and hiking, even climbing the highest peak in the country at 20. After moving to Dubai in 2012 and working in logistics, I transitioned to lifestyle and well-being in 2021, joining Endorphins to teach breathing techniques and cold water therapy.
I’m passionate about promoting health through breathing, cold therapy, hiking, and fasting. Certified as an Oxygen Advantage Functional Breathing Instructor, I also hold a Level 3 First Aid certification. I believe in helping others transform their health and happiness.
Roy Adulacion
Breathing Coach
Born in Nepal, the land of Mount Everest and Gautam Buddha, I was abandoned at a young age and lived on the streets of Kathmandu. In 2009, after a dog attack left me injured, C.W.C.N. saved my life, offering me care and education. I spent 10 years in an orphanage, developing my character and representing Nepal in Judo, earning my First Dan certification from Japan.
In 2014, I began trekking, guiding hikes, and climbing to Everest base camp. Now with the Endorphins family, I assist with ice-baths, breathing techniques, and hiking, helping others find inner peace and create healthy lifestyles..
Sanjog Bhatta
Assistant Coach
Imagine a life where you wake up feeling energized, stress-free, and at peace with yourself. Through our proven methods of breathwork, ice therapy, and mindful practices, this can be your reality. Join a community committed to personal growth and lasting well-being.
Ready to transform your life? Take the first step towards a healthier, happier you!
The Endorphins Community
An experience like no other that boosts everything you need to get better.
