About us
Discover who we are
and what drives us.
Who Are We?
Endorphins is a homegrown Dubai-based company whose vision is to inspire personal transformations. We facilitate practical tools such as proper breathing, cold and hot therapies, reconnecting with nature, hiking, and fasting. Our engagements with the community include group sessions and experiences, corporate events, private sessions, wellness retreats, online content, personal speaking engagements, formal training, and one-on-one coaching.
Designed for Real Impact
Every hike, ice bath, firewalk, and retreat is intentionally crafted to push boundaries, build resilience, and unlock mental clarity. This isn’t surface-level wellness, it’s lasting change.
High-Energy Experiences
From sunrise mountain hikes to adrenaline-filled firewalks, we offer experiences that break routine and ignite something deeper. You won’t find cookie-cutter programs here.
Expert-Led & Safe
Our facilitators are trained professionals who guide every activity with a strong focus on safety, structure, and personal growth - so you can challenge yourself with confidence.
For Individuals & Teams
Whether you’re seeking personal breakthroughs or organizing a corporate event, our programs are tailored to build connection, trust, and peak performance.
Nature as Your Playground
Based in Dubai, we take you beyond the city into powerful natural environments that amplify every experience - because real growth happens outside your comfort zone.
Community-Driven
You’re not just attending an event - you’re joining a tribe. Our community is built on shared challenges, support, and unforgettable moments.
Core Pillars
What drives us
Our mission is to provide personalized, results-driven fitness programs that align with our clients’ unique goals. We focus on building healthier bodies and stronger minds, creating a path for long-term success through motivation, innovation, and genuine care.
To inspire individuals to lead healthier, more fulfilling lives through tailored fitness and wellness experiences that boost physical strength, mental clarity, lasting confidence, and a deeper connection to overall well-being, happiness, and balance.
Meet The Founder
My passion for human behavior and helping others led me to study coaching. I completed the CTI Coach Training Program in 2012, became certified in NLP, Time Line Therapy, and Hypnotherapy, and have been practicing the Wim Hof method since 2019.
In 2016, I co-launched a Happiness Workshop with a scientific approach, helping people lead healthier, happier lives. Born in Basel, I’ve worked in banking across Europe and now manage a Consulting firm in Dubai. I enjoy motorbiking, tennis, photography, and hiking.
Benoit Demeulemeester
Career & Life Coach
Frequently Asked Questions
F.A.Q
Endorphins is a homegrown Dubai-based company whose vision is to inspire personal transformations. We facilitate practical tools such as proper breathing, cold and hot therapies, reconnecting with nature, hiking, and fasting. Our engagements with the community include group sessions and experiences, corporate events, private sessions, wellness retreats, online content, personal speaking engagements, formal training, and one-on-one coaching.
When you book an event, you complete your payment securely on our platform using your preferred payment method (credit/debit card, bank transfer, etc.). Once your booking is confirmed and processed by the agency
Yes. We use secure payments. Your money is protected until your event is confirmed.
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